Visual merchandising : window and in-store displays for retail /
Tony Morgan.
- Third edition.
- London : Laurence King Publishing, 2016.
- 224 pages : illustrations (chiefly color) ; 29 cm.
Includes bibliographical references (page 221) and index.
Preface -- The history of visual merchandising -- The role of a visual merchandiser. The day-to-day role of a visual merchandiser; Training; Visual merchandising in a department store; Visual merchandising of multiple chain stores; Visual merchandising of small retail outlets; Measuring success -- Store design. What is store design; Why is store design important?; Who designs the store?; Pop-up shops; How does store design work?; Store study: Kurt Geiger -- Windows. Getting to know your windows; Planning a window display; Themes and schemes; Budgeting; Props; Designing a window display; Store study: Au Printemps; Colour; Window prepping; Installing the window display; Store study: Louis Vuitton; Lighting; Signage and graphics; Window calendar; Window standards and maintenance, and budget; Store study: Fortnum & Mason --. In-store visual merchandising. Product adjacencies; Floor layouts; Store study: Matthew Williamson; Fixtures and fittings; Wall fixtures; Product handling; Store study: Flight 001; In-store displays and hot shops; Point of sale and add-on sales; Clearance merchandise; Signage and ticketing; Case study: Colorset; Lighting; Case study: ERCO lighting; Ambience; Technology; Retail standards and maintenance, and budget; Virtual visual merchandising; Store study: Topshop -- Mannequins. Sculpting; Purchasing mannequins; Dressing a mannequin; Securing a mannequin; Grouping mannequins; Maintenance -- The visual merchandiser's studio. The visual merchandiser's toolbox; Health and safety; Lighting chart -- Glossary.
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
9781780676876 1780676875
Display of merchandise--Design. Show windows--Design. Merchandising Display of merchandise--Design--Case studies. Show windows--Design--Case studies.