Evans, Joel R. <br/><br/>
Marketing in the 21st century / 
Joel R. Evans and Borry Berman. 
 - New Delhi :  Biztantra,  2003. 
 - 687p. :  ill. 
<br/><br/> Glossary. 
<br/><br/><label>ISBN: </label>8177223828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.