Advertising in developing and emerging countries : the economic, political and social context / edited by Emmanuel C. Alozie. - Farnham ; Burlington, VT : Gower, c2011. - xviii, 327 p : ill. ; 26 cm. Includes bibliographical references and index. ISBN: 9780566091742 (hbk. : alk. paper) 9780566091759 (ebook) : $164.96 LCCN: 2011009183 Subjects--Topical Terms: Advertising--Developing countries. LC Class. No.: HF5813.D44 / A38 2011 Dewey Class. No.: 659.109172/4