Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong. 
 - 14th ed. 
 - Boston :  Pearson Prentice Hall,  2012. 
 - 636 p :   ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>100273779826  $56.00 9780273779827 
<br/><br/><label>LCCN: </label>2010052017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2012