04301cam a22006135i 4500 0000032361 20230921135332.0 m |o d | cr ||||||||||| 170623s2017 gw |||| o |||| 0|eng 2019765884 9783319464275 10.1007/978-3-319-46427-5 doi 21820168 (DE-He213)978-3-319-46427-5 DLC eng pn rda DLC BUS043000 bisacsh KJS bicssc KJS thema KJSM thema 658.8 23 HF5410-5417.5 Marketing Renewable Energy : Concepts, Business Models and Cases / edited by Carsten Herbes, Christian Friege. 1st ed. 2017. Cham : Springer International Publishing : Imprint: Springer, 2017. 1 online resource (XIII, 397 pages 131 illustrations, 20 illustrations in color.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Management for Professionals, 2192-8096 Foundations of Renewable Energy Marketing: Marketing Renewable Energy - Fundamental Concepts -- Global Markets and Trends for Renewables -- Consumer Preferences for Renewable Energy -- Direct Selling of Renewable Energy Products -- Market Segmentation for Green Electricity Marketing - Results of a Choice-Based Conjoint Analysis with German Electricity Consumers -- Introducing Green Electricity as the Default Option -- Certificates in the Market for Renewable Energy in Germany -- Special Markets and New Business Models: Marketing of Biomethane -- Renewable Energies in the Contracting Market -- Renewable Energy in the Marketing of Tourism Companies -- From Energy Supplier to Capacity Manager - New Business Models in Green and Decentralized Energy Markets -- Driving Renewables: Business Models for the Integration of Renewable Energy and E-Mobility in Europe -- Smart Battery Systems Driving Renewable Energy Markets -- Marketing of Renewables in Regional Markets: Exploiting the Economic Opportunities of the Energy Transition -- Building a Renewables-Driven Power System. Successes and Challenges in Germany -- Marketing Renewable Energy in France -- Marketing Renewable Energy in the United Kingdom -- Marketing Renewable Energy in Italy -- Marketing Renewable Energy in Japan. This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries. Description based on publisher-supplied MARC data. Energy and state. Energy policy. Marketing. Renewable energy sources. Marketing. https://scigraph.springernature.com/ontologies/product-market-codes/513000 Energy Policy, Economics and Management. https://scigraph.springernature.com/ontologies/product-market-codes/112000 Renewable and Green Energy. https://scigraph.springernature.com/ontologies/product-market-codes/111000 Friege, Christian, editor. Herbes, Carsten, editor. Print version: Marketing renewable energy 9783319464268 (DLC) 2017936674 Printed edition: 9783319464268 Printed edition: 9783319464282 Printed edition: 9783319835181 Management for Professionals, 2192-8096 0 ibc origres u ncip 20 y-gencatlg 221207 acquire pcnspringer policy default springerpcn batch7 20230822095114.0 8094 8094 0 0 0 0 cutlib cutlib 2023-09-21 0 2023-09-21 00:00:00 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 2023-09-21 00:00:00 2023-09-21 BK