TY  - BOOK
AU  - Horner,Susan
AU  - Swarbrooke,John
TI  - Leisure marketing: a global perspective 
SN  - 075065550X :
PY  - 2005///
CY  - Oxford, Burlington, Mass.
PB  - Butterworth-Heinemann
KW  - Leisure industry
KW  - Marketing
N1  - Includes bibliographical references (p. 398-403) and index
ER  -