Parry, Mark E. <br/><br/>
Strategic marketing management :  a means-end approach / 
by Mark E. Parry. 
 - New Dehli :  Tata McGraw-Hill,  2002. 
 - ix, 275p. :  ill. 
 - (McGraw-Hill Executive MBA) .
<br/><br/> Includes Bibliography and Index. 
<br/><br/><label>ISBN: </label>0071372229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Management.<br/>Marketing.<br/>Management.