TY  - BOOK
AU  - Parry,Mark E.
TI  - Strategic marketing management: a means-end approach 
T2  - (McGraw-Hill Executive MBA)
SN  - 0071372229
PY  - 2002///
CY  - New Dehli
PB  - Tata McGraw-Hill
KW  - Marketing
KW  - Management
KW  - sears
N1  - Includes Bibliography and Index
ER  -