Gundani, Martin N.,  author. <br/><br/>
Sports sponsorship: philanthropy or a commercial investment :  an analysis of the use of soccer sponsorship as a strategic marketing communication tool in the Zimbabwe Premier Soccer League / 
by Martin N. Gundani. 
 - New York :  Financial Times Prentice Hall,  2007. 
 - xi, 131 pages :  illustartions ;  cm. 
<br/><br/>Dissertation (Msc.)--Chinhoyi University of Technology, 2007. 
<br/><br/>Includes bibliographical references (p.124-131) and abstract. 
<br/><br/><label>ISBN: </label> $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports sponsorship.<br/>Zimbabwe Premier Soccer League.