TY  - BOOK
AU  - Gundani,Martin N.
ED  - Chinhoyi University of Technology.
TI  - Sports sponsorship: philanthropy or a commercial investment: an analysis of the use of soccer sponsorship as a strategic marketing communication tool in the Zimbabwe Premier Soccer League 
PY  - 2007///
CY  - New York
PB  - Financial Times Prentice Hall
KW  - Sports sponsorship
KW  - Zimbabwe Premier Soccer League
N1  - Dissertation (Msc.)--Chinhoyi University of Technology, 2007; Includes bibliographical references (p.124-131) and abstract
ER  -