Morgan, Nigel (ed.), <br/><br/>
Destination branding :  creating the unique destination proposition. 

 - ed. 
 - Oxford :  Butterworth-Heinemann,  2002. 
 - xviii, 204p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750649941  $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Destination branding.<br/>Tourism--Advertising and marketing destination.