<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Destination branding</title>
    <subTitle>creating the unique destination proposition</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Morgan, Nigel (ed.)</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Pritchard, Annette (ed.)</namePart>
  </name>
  <name type="personal">
    <namePart>Pride, Roger (ed.)</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Oxford</placeTerm>
    </place>
    <publisher>Butterworth-Heinemann</publisher>
    <dateIssued>2002</dateIssued>
    <edition>  ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xviii, 204p. : ill.</extent>
  </physicalDescription>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Destination branding</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Tourism</topic>
    <topic>Advertising and marketing destination</topic>
  </subject>
  <identifier type="isbn">0750649941</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">Your Holding Symbol</recordContentSource>
    <recordCreationDate encoding="marc">050821</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230921134513.0</recordChangeDate>
    <recordIdentifier>0000000324</recordIdentifier>
  </recordInfo>
</mods>
