TY  - BOOK
AU  - Morgan,Nigel (ed)
AU  - Pritchard,Annette (ed)
AU  - Pride,Roger (ed)
TI  - Destination branding: creating the unique destination proposition
SN  - 0750649941
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Destination branding
KW  - Tourism
KW  - Advertising and marketing destination
N1  - Includes index
ER  -