Strategy : theory & practice / Stewart Clegg... [et al.]. - Los Angeles : Sage, 2011. - xxvii, 460 pages : illustration ; 28 cm.

Includes bibliographical references (p. 431-456) and index.

The context and emergence of strategic thinking -- Strategy and competitive performance -- Strategy discovers uniqueness: the role of resources and knowledge -- Strategy as process and practice -- Marketing and branding as strategic forces -- Strategy and innovation -- Strategists, top management teams and governance -- Strategic decision-making -- Organizational politics and strategy -- International and collaborative strategies -- Financialization, risk and accountability -- Globalization and strategy.

9781849201513 (hbk.) 184920151X (hbk.) 1849201528 (pbk.) 9781849201520 (pbk.)

2010929845

GBB0A8438 bnb


Strategic planning.
Strategic planning.

/ .S73995 2011

658.4012