Marketing communication :  an integrated approach / 
Ludi Koekemoer (ed) ; authors, Steve Bird [and others] 
 - Cape Town :  Juta,  2014. 
 - xiii, 514   pages :  illustrations ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0702165093 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing.