00920cam a22002534a 4500 0000028606 20230921135419.0 040312s2004 xx m b a001 0 eng d 0702165093 (pbk.) HF5415.123 .M37 2004 Marketing communication : an integrated approach / Ludi Koekemoer (ed) ; authors, Steve Bird [and others] Cape Town : Juta, 2014. Cape Town : Juta, 2014. xiii, 514 pages : illustrations ; 25 cm. Includes bibliographical references and index. Communication in marketing. Marketing. Koekemoer, Ludi. Bird, Steve. 20230822095114.0 8803 8803 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5412 MAR BK00455881 2023-09-21 c.039055 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5412 MAR BK00455878 2023-09-21 c.039057 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5412 MAR BK00455879 2023-09-21 c.039056 2023-09-21 BK