TY  - BOOK
AU  - Koekemoer,Ludi
AU  - Bird,Steve
TI  - Marketing communication: an integrated approach 
SN  - 0702165093 (pbk.)
PY  - 2014///
CY  - Cape Town
PB  - Juta
KW  - Communication in marketing
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -