Mastering marketing :  the complete MBA companion in marketing. 

 - Delhi :  Pearson Education,  1999. 
 - ix, 342 pages. 
 - Financial times mastering .
<br/><br/>Includes Bibliography. 
<br/><br/><label>ISBN: </label>817808886X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.