Marketing management :  new paradigms. 

 - New Dehli :  Deep and Deep Publications,  c2008. 
 - x, 261 pages :  illustrations. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788176291095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.