TY  - BOOK
AU  - Abratt Russell
AU  - Klopper HB
AU  - Viljoen Kim
TI  - Contemporary cases in Southern African marketing
SN  - 9781869285845 :
PY  - 2005///
CY  - Pretoria
PB  - Van Schaik
KW  - Marketing - South Africa - Case studies
N1  - Includes references
ER  -