Principles of marketing :  A value-based approch / 
Edited by Ayantunji Gbadamosi, Ian K. Bathgate and  Sonny Nwankwo. 
 - Basingstoke, Hampshire, UK :  Palgrave Macmillan,  2013. 
 - xxvii, 400 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780230392700 (paperback) :  US$40.00 
<br/><br/><label>LCCN: </label>2013443144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P65937 2013