TY - BOOK AU - Gbadamosi,Ayantunji TI - Principles of marketing: A value-based approch SN - 9780230392700 (paperback) : AV - HF5415 .P65937 2013 PY - 2013/// CY - Basingstoke, Hampshire, UK PB - Palgrave Macmillan KW - Marketing N1 - Includes bibliographical references and index ER -