TY  - BOOK
AU  - Wisenblit,Joseph
AU  - Kumar,Ramesh S.
TI  - Consumer behavior
SN  - 9789332555099 :
AV  - HF5415.32 .S35 2015
U1  - 658.8/342 23
PY  - 2015///
CY  - Boston
PB  - Pearson
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Revised edition; Includes bibliographical references and indexes
ER  -