Applied strategic marketing / 
edited by C. J Jooste et....al. 
 - 3rd  ed. 
 - South Africa :  Heinemann,  2008. 
 - viii, 472 pages :  illustrations ;    cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780796224798 :  $65.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing.