Rix, Peter.,  author. <br/><br/>
Marketing :  a practical approach / 
Peter Rix. 
 - Fifth edition. 
 - Sydey :  McGraw-Hill,  2006. 
 - xxvi, 558 pages :  col. ill ;   cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780074712627 :  $180.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.