TY  - BOOK
AU  - Peterson,Robert A.
TI  - Electronic marketing and the consumer
SN  - 0761910697 (acid-free paper)
AV  - HF5415.1265 .E395 1997
PY  - 1997///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Internet marketing
KW  - Broadcast advertising
KW  - Twenty-first century
KW  - Forecasts
KW  - Electronic marketing
N1  - Includes bibliographical references (p. [175]-181) and index; Electronic marketing : visions, definitions, and implications / Robert A. Peterson -- Consumer behavior in the future / Jagdish N. Sheth and Rajendra S. Sisodia -- Television IS the store : direct response television / August E. Grant -- Electronic sales force management at Mary Kay / Walter A. Bradley and S. Kregg Jodie -- Real shopping in a virtual store / Raymond R. Burke -- Electronic marketing : the Dell computer experience / Kenneth Hill -- Electronically connecting retailers and customers : interim summary of an expert roundtable / Fred Phillips ... [et al.] -- Consumer and corporate adoption of the World Wide Web as a commercial medium / Sunil Gupta and Rabikar Chatterjee -- Is there a future for retailing on the Internet? / Sirkka L. Jarvenpaa and Peter A. Todd -- Privacy, surveillance, and cookies / Larry R. Leibrock -- Electronic marketing : future possibilities / Joseph F. Hair, Jr. and William W. Keep
UR  - http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-d.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0656/97004753-t.html
ER  -