Advanced database marketing :  innovative methodologies and applications for managing customer relationships / 
edited by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin. 
 - Burlington, VT :  Gower,  c2013. 
 - xx, 324 pages :  illustration ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781409444619 (hardback : alk. paper) 9781409444626 (ebook) 
<br/><br/><label>LCCN: </label>2012032138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing.<br/>Consumer profiling.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .A377 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/120285574