TY  - BOOK
TI  - Advanced database marketing: innovative methodologies and applications for managing customer relationships 
SN  - 9781409444619 (hardback : alk. paper)
AV  - HF5415.126 .A377 2013
U1  - 658.8/120285574 23
PY  - 2013///
CY  - Burlington, VT
PB  - Gower
KW  - Database marketing
KW  - Consumer profiling
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -