<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01218cam a22003494a 4500</leader>
  <controlfield tag="001">0000018220</controlfield>
  <controlfield tag="005">20230921135420.0</controlfield>
  <controlfield tag="008">050801s2005    enkm     b   a001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">2005022212</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0749443855</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)61200704</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">BAKER</subfield>
    <subfield code="d">BWKUK</subfield>
    <subfield code="d">CIN</subfield>
  </datafield>
  <datafield tag="042" ind1=" " ind2=" ">
    <subfield code="a">c=Program for Cooperative Cataloging</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF5415.13</subfield>
    <subfield code="b">.M3584 2005</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">658.8</subfield>
    <subfield code="2">22</subfield>
  </datafield>
  <datafield tag="245" ind1="0" ind2="0">
    <subfield code="a">Marketing revolution! :</subfield>
    <subfield code="b">the radical new approach to transforming the business, the brand &amp; the bottom line /</subfield>
    <subfield code="c">Paul R. Gamble ... [et al.].</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">London :</subfield>
    <subfield code="b">Kogan Page,</subfield>
    <subfield code="c">2005.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2=" ">
    <subfield code="a">London :</subfield>
    <subfield code="b">Kogan Page,</subfield>
    <subfield code="c">2005.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xii, 308 pages :</subfield>
    <subfield code="b">illustrations ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">"IBM ; Cim.".</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliography references (p. 300-303) and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Management.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Product management.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Management.</subfield>
    <subfield code="2">sears.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Gamble, Paul R.</subfield>
  </datafield>
  <datafield tag="710" ind1="2" ind2=" ">
    <subfield code="a">International Business Machines Corporation.</subfield>
  </datafield>
  <datafield tag="710" ind1="2" ind2=" ">
    <subfield code="a">Chartered Institute of Marketing.</subfield>
  </datafield>
  <datafield tag="908" ind1=" " ind2=" ">
    <subfield code="a">090929</subfield>
  </datafield>
  <datafield tag="913" ind1=" " ind2=" ">
    <subfield code="a">N</subfield>
  </datafield>
  <datafield tag="989" ind1=" " ind2=" ">
    <subfield code="a">20230822095114.0</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">8826</subfield>
    <subfield code="d">8826</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">cutlib</subfield>
    <subfield code="b">cutlib</subfield>
    <subfield code="d">2023-09-21</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5415.13 MAR</subfield>
    <subfield code="p">BK0032438</subfield>
    <subfield code="r">2023-09-21 00:00:00</subfield>
    <subfield code="t">c.024178</subfield>
    <subfield code="w">2023-09-21</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
