Marketing revolution!
the radical new approach to transforming the business, the brand & the bottom line
Gamble, Paul R.
International Business Machines Corporation
Chartered Institute of Marketing
text
bibliography
enk
London
Kogan Page
2005
monographic
eng
xii, 308 pages : illustrations ; 24 cm.
Paul R. Gamble ... [et al.].
"IBM ; Cim.".
Includes bibliography references (p. 300-303) and index.
Marketing
Management
Product management
Marketing
Management
HF5415.13 .M3584 2005
658.8
0749443855
2005022212
DLC
050801
20230921135420.0
0000018220