TY  - BOOK
AU  - Gamble,Paul R.
ED  - International Business Machines Corporation.
ED  - Chartered Institute of Marketing.
TI  - Marketing revolution!: the radical new approach to transforming the business, the brand & the bottom line 
SN  - 0749443855
AV  - HF5415.13 .M3584 2005
U1  - 658.8 22
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Product management
KW  - sears
N1  - "IBM ; Cim."; Includes bibliography references (p. 300-303) and index
ER  -