Strategic marketing :  theory and applications for competitive advantage / 
editors, Peet Venter and Mari Jansen van Rensburg. 
 - Cape Town, South Africa :  Oxford University Press, Southern Africa,  c2009. 
 - x, 374 pages :  illustrations ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0195987063 (pbk.) 9780195987065 :  US$55.00 
<br/><br/><label>LCCN: </label>2010285572 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S86893 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/02