TY  - BOOK
AU  - Venter,Peet
AU  - Van Rensburg,Mari Jansen
TI  - Strategic marketing: theory and applications for competitive advantage 
SN  - 0195987063 (pbk.)
AV  - HF5415.13 .S86893 2009
U1  - 658.8/02 22
PY  - 2009///
CY  - Cape Town, South Africa
PB  - Oxford University Press, Southern Africa
KW  - Marketing
KW  - sears
N1  - Includes bibliographical references and index
ER  -