Wright Ray.,  author. <br/><br/>
Consumer behaviour / 
 Consumer behavior 
Ray Wright. 
 - London ;  Thompson,  c2006. 
 - 175 p. :  col. ill ;  23 cm. 
 - Basics marketing ;  01 .
 - Basics marketing. .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9782940373840 (pbk.) 2940373841 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.<br/>Consumers.<br/>Marketing.