TY  - BOOK
AU  - Wright Ray
TI  - Consumer behaviour
T2  - Basics marketing
SN  - 9782940373840 (pbk.)
PY  - 2006///
CY  - London
PB  - Thompson
KW  - Consumer behavior
KW  - Marketing
KW  - Consumers
KW  - sears
N1  - Includes bibliographical references
ER  -