Mapfirakupa, Leopold.,  author. <br/><br/>
Perceived service quality customer satisfaction and customer loyalty in the advertising industry in Zimbabwe / 
Leopold Mapfirakupa. 
 - ed. 
 - Chinhoyi :  Chinhoyi University of Technology,  2014. 
 - xi, 65 pages :  illustartion ;    cm. 
<br/><br/>Dissertation (Msc.)--Chinhoyi University of Technology, 2014. 
<br/><br/>Include bibliographical references (p.52-55) and abstract. 
<br/><br/><label>ISBN: </label> $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service quality.<br/>Customer satisfaction.<br/>Customer loyalty.