TY  - BOOK
AU  - Mapfirakupa,Leopold
ED  - Chinhoyi University of Technology.
TI  - Perceived service quality customer satisfaction and customer loyalty in the advertising industry in Zimbabwe
PY  - 2014///
CY  - Chinhoyi
PB  - Chinhoyi University of Technology
KW  - Service quality
KW  - Customer satisfaction
KW  - Customer loyalty
N1  - Dissertation (Msc.)--Chinhoyi University of Technology, 2014; Include bibliographical references (p.52-55) and abstract
ER  -