Bradley, Nigel,  author,  1958-. <br/><br/>
Marketing research :  tools & techniques / 
by Nigel Bradley. 
 - 2nd ed. 
 - Oxford :  Oxford University Press,  2010. 
 - xx, 527 pages :  ill. 
<br/><br/> Previous edition: 2010. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation. 
<br/><br/><label>ISBN: </label>9780199597352 019965509X (pbk.) :  $40.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B655 2013 HF5415.2  / .B655 2013