01476cam a22003731i 4500 0000029315 20230921135421.0 121112s2013 enkm f b a001 0 eng d 9780199597352 019965509X (pbk.) : $40.00 (OCoLC)847519850 .b7389879x OSUU HF5415.2 .B655 2013 HF5415.2 .B655 2013 Bradley, Nigel, author, 1958-. Marketing research : tools & techniques / by Nigel Bradley. 2nd ed. Oxford : Oxford University Press, 2010. Oxford : Oxford University Press, 2010. xx, 527 pages : ill. text txt rdacontent. still image sti rdacontent. unmediated n rdamedia. volume nc rdacarrier. Previous edition: 2010. Includes bibliographical references and index. Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation. Marketing research. 160704 N 20230822095114.0 8844 8844 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415.2 BRA BK00457118 2023-09-21 00:00:00 c.040299 2023-09-21 BK