tools & techniques Bradley, Nigel author 1958- creator text bibliography enk Oxford Oxford University Press 2010 2013 2nd ed. monographic eng

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xx, 527 pages : ill. Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation. specialized by Nigel Bradley. Previous edition: 2010. Includes bibliographical references and index. Marketing research HF5415.2 .B655 2013 HF5415.2 .B655 2013 9780199597352 019965509X (pbk.) : 121112 20230921135421.0 0000029315