TY  - BOOK
AU  - Mapinganjira
TI  - Consumer behavior: South African psychology and marketing applications 
SN  - 9780195999327 :
AV  - HF5415.32 .C6586 2013
PY  - 2013///
CY  - Cape Town
PB  - Oxford Publishers
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -