An investigation into the causes of sales and market share decline of lions lager brand : a case of Delta Beverages Zimbabwe from 2010 to 2013 - Zindere, Tawanda., author; Chinhoyi University of Technology (Chinhoyi : Chinhoyi University of Technology, 2014)
Dissertation (Msc.)--Chinhoyi University of Technology, 2014.
Includes bibliographies references (p.80-83) and abstract.
Keywords: Market shares; Sales; Delta beverages