Hackley, Christopher E, <br/><br/>
Advertising & promotion :  Chris Hackley and Rungpaka Amy Hackley. 
 Advertising and promotion 

 - 3rd edition. 
 - Los Angeles :  SAGE,  2015. 
 - xvi, 326 pages, 16 unnumbered pages of plates :  illustrations (chiefly color) ;  24 cm. 
<br/><br/>Includes bibliographical references (pages 305-315) and index. 
<br/><br/>Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising. 
<br/><br/><label>ISBN: </label>9781446280720  $76.44 1446280721 9781446280713 1446280713 
<br/><br/><label>LCCN: </label>2014937946 
<br/><br/><label>Nat. Bib. No.: </label>GBB4D0583  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Social aspects.<br/>Sales promotion.<br/>Advertising--Brand name products.<br/>Advertising<br/>Advertising--Brand name products<br/>Advertising--Social aspects<br/>Sales promotion<br/>Reclame
<br/><br/><label>LC Class. No.: </label>HF5823  / .H185 2015 
<br/><br/><label>Dewey Class. No.: </label>659.1