TY  - BOOK
AU  - Hackley,Christopher E
AU  - Hackley,Rungpaka Amy
TI  - Advertising & promotion: Chris Hackley and Rungpaka Amy Hackley
SN  - 9781446280720
AV  - HF5823 .H185 2015
U1  - 659.1 23
PY  - 2015///
CY  - Los Angeles
PB  - SAGE
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
KW  - Brand name products
KW  - fast
KW  - Reclame
KW  - gtt
N1  - Includes bibliographical references (pages 305-315) and index; Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising
ER  -