Masango, Cleven.,  author. <br/><br/>
An investigation into the challenges and strategies for financial services branding :  a closer look at Zimbabwe's Commercial Banks' re-branding exercises since year 2000 / 
by Cleven Masango. 
 - Chinhoyi :  Chinhoyi University of Technology,  2007. 
 - 137 pages :  illustrations ;  cm. 
<br/><br/>Dissertation (Msc.)--Chinhoyi University of Technology, 2007. 
<br/><br/>Includes bibliographical references (p.136-137) and abstract. 
<br/><br/><label>ISBN: </label> $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>financial services.<br/>Re-branding.