TY  - BOOK
AU  - Masango,Cleven
ED  - Chinhoyi University of Technology.
TI  - An investigation into the challenges and strategies for financial services branding: a closer look at Zimbabwe's Commercial Banks' re-branding exercises since year 2000 
PY  - 2007///
CY  - Chinhoyi 
PB  - Chinhoyi University of Technology
KW  - financial services
KW  - Re-branding
N1  - Dissertation (Msc.)--Chinhoyi University of Technology, 2007; Includes bibliographical references (p.136-137) and abstract
ER  -