Muchenje, Chenjerai.,  author. <br/><br/>
Rebranding and consumer behaviour in the Telecommunications industry :  the case of Telecel Zimbabwe / 
by Chenjerai Muchenje. 
 - ed. 
 - Chinhoyi :  Chinhoyi University of Technology,  2012. 
 - xi, 100 pages :  illustrations ;    cm. 
<br/><br/>Dissertation (Msc.)--Chinhoyi University of Technology, 2012. 
<br/><br/>Includes bibliographical references (p.79-93) and abstract. 
<br/><br/><label>ISBN: </label> $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour.<br/>Rebranding.