TY  - BOOK
AU  - Muchenje,Chenjerai
ED  - Chinhoyi University of Technology.
TI  - Rebranding and consumer behaviour in the Telecommunications industry: the case of Telecel Zimbabwe 
PY  - 2012///
CY  - Chinhoyi 
PB  - Chinhoyi University of Technology
KW  - Consumer behaviour
KW  - Rebranding
N1  - Dissertation (Msc.)--Chinhoyi University of Technology, 2012; Includes bibliographical references (p.79-93) and abstract
ER  -