Doyle, Gillian. <br/><br/>
Understanding media economics / 
Gillian Doyle. 
 - Second edition. 
 - Los Angeles, California ; London :  SAGE,  2013. 
 - xii, 216 pages :  illustrations ;  25 cm. 
<br/><br/> Previous edition: 2002. 
<br/><br/>Includes bibliographical references (pages [192]-212) and index. 
<br/><br/>1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- Index. 
<br/><br/><label>ISBN: </label>9781412930765 (hbk.) 1412930766 (hbk.) 9781412930772 (pbk.) 1412930774 (pbk.) :  $110.14 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects.
<br/><br/><label>LC Class. No.: </label>P91  / .D68 2013 
<br/><br/><label>Dewey Class. No.: </label>338.4330223