01469cam a22003851i 4500 0000030926 OCoLC 20230921135456.0 060831t20132013caum b a001 0 eng d 9781412930765 (hbk.) 1412930766 (hbk.) 9781412930772 (pbk.) 1412930774 (pbk.) : $110.14 843035164 P91 .D68 2013 338.4330223 22 Doyle, Gillian. Understanding media economics / Gillian Doyle. Second edition. Los Angeles, California ; London : SAGE, 2013. Los Angeles, California ; London : SAGE, [2013]. ©2013. xii, 216 pages : illustrations ; 25 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Previous edition: 2002. Includes bibliographical references (pages [192]-212) and index. 1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- Index. Mass media Economic aspects. 190412 N 20230822095114.0 9399 9399 0 0 0 0 cutlib cutlib 2023-09-21 0 P 91 DOY BK0053192 2023-09-21 00:00:00 c.043673 2023-09-21 BK